We Desire:

to be different. We desire to deliver the uncommonly good experience.

We Believe:

that what we do has great value to our fellow man, woman and child.

In a World:

betting on technology, we bet on people.

Our People:

are passionate about our customer, our team, our organization, and achieving personal success with integrity. Our people are cheerful resource amplifiers, well-trained and compensated for quality performance.

Our Game:

is one of integrity. We play the Game because it is challenging, rewarding, and fun. We play by the rules of our We Are Statements for this ensures that in order for our staff and organization to win the Game, our customer must win first.

We Understand:

that individual responsibility is what makes our team strong.

We See:

the whole as greater than the sum of the parts and seek to create win/win/win.

We Choose:

the act of growing flowers over that of pulling weeds.

Our Moment:

is when our customer, our staff person, and our organization all win.

Our Facilities:

are uncommonly clean, fun, and inviting.

We Offer:

to our customer, our staff, and the members of our community, the opportunity to enjoy personal success in a uniquely supportive environment.

Our Customer:

whether member, guest, or client, loves us and tells all their friends. Our customers are good people who treat us and our organization with courtesy and respect and deserve our best.

Our Community:

is a wonderful place to live. We promise to do more than our share to help our community to be great.

Our Marketing:

is inseparable from our product, hits people over the head with uncommon fun and honesty, is easy to understand, and is followed by user-friendly systems for plugging in.

Our Company:

values and rewards winning the Game with integrity.

Our Goal:

is to produce and deliver our product in such an uncommonly good manner that people will love us, come back often, and tell their friends. Our goal is to offer the best affordable, healthy and user-friendly fitness, recreational, and entertainment experiences in the world. This will lead to success that we will all happily share.

We Are:

not finished yet. Although we are proud of our successes, we more importantly happily and humbly accept the task of continuing to improve as individuals and as an organization....